Alicia Whitehouse

Senior Stylist

It's a true gift to work in an industry that allows me to love what I do and meet so many wonderful people doing it. I believe that hair should not only make you look good, but it should make you feel good too! 

Certifications/Advanced Training


Graduate of SFIEC, a Paul Mitchell School • 2007
Cosmetology License • 2008
New York Advanced Academy • 2010
Color Magic Lupe Voss
Texture Lisa Vann
Coppola Keratin Therapy Treatment
Platinum Seamless Extensions


"I would like to start by mentioning that I'm extremely particular in who styles my hair.  I had been going to a bumble and bumble salon on the east coast and when I moved to the bay area, I was very concerned that I would not find another salon like my old one.  

I've been going to Sole and seeing Alicia for over a year now and I'm a very satisfied client.  The salon is modern, stylish and clean. Alicia has been wonderful in helping me to find a haircut that compliments me.  Within the last month, I have received 3 random compliments from strangers in passing commenting on how they liked my haircut.  :)

As I am growing into my awesome haircut, I was concerned because portions of the sides would awkwardly flip up in several places when I blow it out.  She listened to my concerns and found a solution to the awkward flipping.  I feel comfort able with her where I can share my feedback and get exactly what I want in a hairstyle.   Her hardwork has paid off because she was recently promoted to a higher caliber of stylist.  A little more money for the haircut but totally worth it.

In addition to being an amazing stylist, she is also an awesome person.  I really enjoy going to the salon because we have great conversations and it has been a pleasure getting to know her.  

I love that the team at Sole has taken the time to get to know me, I love that even when I'm stopping in for shampoo and conditioner, they know my name without an appointment."

Stephanie P.

"I love Aveda products and I love this salon.  The staff are friendly and helpful. I've been getting my hair cut by Alicia and I have never been disappointed with my hair. I wish I could have her blow out my hair on a daily basis. I also started seeing Leslie for facials and I regret that I did not start getting these sooner. It is such a relaxing experience and my skin is glowing after I leave.   I look forward to all my appointments at Sole!"

Romeo C.

"ALICIA---ALICIA---ALICIA---!!! She is everything you need for a great cut. She did a classic layered style with bangs on me. I walked out with beautiful layers and body. Not only is she an excellent stylist, but she is attentive and listens. The price you pay ($45) is well spent. Truly a bargain for a superior cut. I believe she said she has been there two years. It is obvious that she is well trained. I will definitely be going back to her. I think I might even try coloring my hair. I haven't colored my hair in over 5 years, but I trust she will do a fabulous job :) Thank you again Alicia!"

Cristina J.

"Sole was recommended to me by my sister and has exceeded all of my expectations.  The salon in general is spacious, yet cozy and relaxing.  The young girl at the front desk was friendly, enthusiastic and funny.  Alicia, my new favorite stylist in the world, is the greatest! My highlights are picture perfect! I wasn't sure of how I wanted to cut my hair, she said she had an idea, I trusted her completely, and my hair has never looked better! I have gotten more hair complements in the past couple of weeks then i had in like 10 years! She was a complete sweetheart, and made a couple of recommendations for products that i now live by.  For being so young, she's good at what she does and will have a great career and future in hair styling.  I already scheduled my next appointment and recommend Sole Salon and Alicia to anyone who has good taste and who wants good hair!"


"My other stylist at a different salon didn't have any appointments open for over a month, and I wanted a cut before then, so I remembered seeing Sole Salon the last time I was at Bay Street, and, seeing they carry Aveda products, which I love, thought I'd give them a try.

My appointment was with Alicia. She was very friendly and listened to what I wanted done. I felt very confident in her ability as she explained to me what she was going to do, which turned out to be exactly what I wanted. She did a great job and I will definitely go to her again.

The salon itself is nice and smells as great as Aveda's products."

Writer G.